7 things you need insurance in 2013 Th

The new year is upon us, and this is the best time to implement their marketing plans for the coming year. No doubt, you have a goal, but how do you get there? With 7 points below, you can correct your year and get a good start on the market in the new year!

1. Upgrading your site

Consumers want to buy from a company that has a good website. Interviewed 200 people in the decision to purchase, only 3 said that the site of the company does not have any influence on their decision to purchase. If your site is old, obsolete or outdated content on it, it is updated at the beginning of this year. There is no reason to wait! Consider these few things, if you create a new Web site:

a. Each side must be at least 400 words on it.
b. Put your most important products of the first. Search engines read the page from top to bottom, left to right. (And as a consumer, as a rule!)
c. Avoid patterns (so everything is in order.) Your business is unique - your site e. should be.
d. Your content for consumers, not for search engines.
e. Add social media links, and the company's blog.

2. Blog

What is a blog? Blogging is just a short blog. The blog is a great place to showcase ideas and add valuable content to your site regularly. Simple blog you can write about the new service, which is due to low rates, reports, and more. If you blog, it inserts a new, fresh content on your site. Search engines love. WordPress is a valuable blogging software that can be easily added to your domain.

3. Of Product Video

Video is important now, and it was important, in the past year. If you have not started using video to your insurance company, now is the time. Video is important because love, as media and search engines! We accept video a step further and include search engine optimization (SEO) video with our customers. This allows them to appear in search results and may lead to more traffic to your site. What content should contain your video? How about explaining that agent. Comprehensive coverage, which covers damage or water, which is not covered by a typical home insurance topics are endless.

4. Get Mobile Site

Okay, we've heard it for years, but now only about 15% of our website traffic agent comes from mobile devices. 2013 just might be the year that changes. How many people do you know your smartphone? Pills? Probably a lot! Mobile will soon overtake desktop search. Your agency should be created with the mobile site. Be sure to refer to the whole site, but general recommendations for a mobile website should be a clear position containing a phone number and a brief description of your business. Keep it easy to enhance images with minimal download time.

5. Search Engine Optimization (SEO)

Search engine optimization can be a tedious process that requires constant attention, and you have to follow strict guidelines on Google for webmasters to make sure do not get placed in the "sandbox." Take that and combine it with the fact that insurance is one of the most competitive industries on the internet, and you have quite a challenge for you! Victories in optimizing your website for easy viewing. It is not easy for "Insurance in Seattle" rank, so do not waste your site with this concept. Look for niche markets, such as small insurers are large local presence. Here in the Northwest we have a few such as mutual of Enumclaw, PEMCO, Oregon Mutual, Sublimity, and much more! Optimization of these terms gives you a better chance of ranking on the first page, as if you are trying to national carriers such as Farmers, Allstate and GEICO could compete. winning local search optimization and be sure to use the free Google keyword tool (just Google "keyword tool").

6. LinkedIn

LinkedIn is a powerful tool for creating professional networks unlike any other. Think of all the "behind the overall" on Facebook, and then on the other hand that. With professional messages that are written on LinkedIn LinkedIn offers you the opportunity to work with other people, references, such as real estate agents, mortgage brokers and other small business owners need to generate business for each other. In addition,. LinkedIn valuable items for their help in various aspects of business and marketing, business If you have not already, create a profile, spending some time to clearly explain what you are doing, and then start searching for people in your network. Network does create links!

7. Create newsletter

He said that up to 75% cheaper than the existing customers, win new to keep it. He also said that the reason for number 2 (second only to the price), that people are leaving their insurance agent has not heard from his agent. Newsletter is a great way to stay in touch with your existing customers. Say in your newsletter, on seasonal risks such as boating and motorcycles, pipes freeze and cleaning gutters. Talk of a new insurance policy, you choose a new proposal for approval. Sending the newsletter, you can contact with your customers, showing that your agency is still working for them on any changes that may affect them. They add value.

Taking these steps now, you're sure to get more business and provide the best year for the insurance agency. Good luck in the new year!

Tosten Marketing Ltd. Kirkland, WA-marketing company that specializes in insurance marketing agency. With over ten years of insurance, work Tosten Marketing Ltd. with insurance agents to minimize their workload by setting off their marketing efforts. Tosten marketing only works with insurance agents, so that their marketing efforts are continuing. In addition, their marketing programs should be accessible even to a modest marketing budget.